The Team : The News Minute has an editorial team of 25 to 30 people across their five bureaus. They have been able to hit 3,000 subscribers in India and across the world as a consequence. The News Minute has also launched a new membership product targeting non-resident Indian communities in places such as North America, West Asia, and the UK. There is a weekly newsletter called ‘Here’s the Thing’, containing interviews that aim to convey interesting perspectives, as well as a ‘Daily Wrap’ that distributes the daily news to members and readers. Product and distribution : Articles are distributed through a newsletter and social media platforms (Twitter, Instagram, and Facebook). Feminist thinking is embedded into their stories, and they aim to cover deeper journalism that people would be more inclined to pay for. Value proposition : With deep access to India’s southern states, The News Minute offers in-depth analysis, breaking news, and opinion, filling an information gap for 250 million people. They also receive support from the Indian diaspora worldwide. Founded in 2014 by Dhanya Rajendran, Vignesh Vellore, and veteran journalist Chitra Subramaniam, The News Minute (TNM) prides itself on being a female-driven team, bringing a feminist perspective to coverage on everything from child rights to politics and pop culture.Īudience : The News Minute targets local audiences in India’s southern states of Karnataka, Telangana, Andhra Pradesh, Tamil Nadu, and Kerala.

Ipi studio